Social Media: Married For the Mob – A Viral Story

jill and kevin

In July 2009, Jill Petersen and Kevin Heinz posted a video of their wedding on YouTube so that their families could see it. 48 hours later all of their family and 3.5 million other people had also watched it. By August 2011 68 million people had watched it.


Definitely. But then they did something really constructive. They used the attention to raise money for charity. To quote Jill and Kevin –

“We hope to direct this positivity to a good cause. Due to the circumstances surrounding the song in our wedding video, we have chosen the Sheila Wellstone Institute.

Sheila Wellstone was an advocate, organizer, and national champion in the effort to end domestic violence in our communities.

We are so grateful for all the love, kind words, and joy that have been shared with us from around the world. It has moved us deeply and filled our hearts.”

By October 2010, Jill and Kevin had raised almost $35,000 for the Sheila Wellstone Institute.  This video is so well known that it was parodied on The Office (U.S.) – now there’s an accolade…

I wasn’t one of the 68 million people who saw this video until recently – if you’ve seen it before you might like to watch it again.

If you haven’t seen it, watch and enjoy!

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